Use Cases - Overview

Overview

Don't let web users fool you: over half of them are not real users - they're bots!

LeadCloak has one key premise - to grant website operators to customize user experiences and block undesirable site visitors - be it bots, competitors, exposure tools, or perpetrating users.  

Website owners have the right to ensure that their website pages are protected and targeted at a specific audience - the same way VPN and firewall services ensure user security, anonymity, and privacy while using a site online. With LeadCloak, you can accomplish these goals, quickly and efficiently. As a website owner, you can now manage your page visitors and restrict users based on location and/or the tech device used to research your website.

Nowadays, these bots can take any shape and form - from search engine crawlers that are harmless and even beneficial to harmful imposters such as site probers, web content scrapers, spam messengers, or website malware.

While blocking threatening bots is essential, so is undertaking the proper precautionary measures in protecting one's applications from hacking.

Damage-prone bots go hand in hand with applications, which gives them similarity to a real human. Naturally, this makes bots really challenging to locate and eradicate.

A bot's job is to misuse, attack, and access websites for nefarious purposes, all done in high-speed and in both mobile apps and APIs. Other perils that can then access your site include bot operators, competitors, and online scammers working with malware.

These enable high-speed abuse, misuse and various website, mobile apps, and APIs attacks. Furthermore, they leave room for bots, unsavory competitors, site attackers, and remaining fraudsters to engage in various malicious activities. Such can include anything from web scraping, competitive data mining, financial and personal data harvesting, brute-force logins, digital ad fraud, spam, transaction fraud etc.

What LeadCloak does so exquisitely is, it protects its users from:

  • Malicious IP Addresses or IP addresses, known for attacking other websites.
  • Anonymous Proxies, or servers that attackers use to shield their true location and IP.
  • The Onion Router (TOR) Network: also known as outbound nodes of the TOR network identity and location.
  • IP Geolocation: IP or location data addresses that prevent access filtered by countries.
  • Phishing URLs: in regards to URLs of suspicious sites, most applied in phishing schemes.

LeadCloak offers services that evaluate the quality of your visitor's IP address and its susceptibility to a proxy or VPN exposure.

Helpful tools include various commercial and internally developed databases that enable an API query. Once the IP address and its source country are revealed, also known as Geolocation, the device intel is detailed, a process known as Device Detection. For that to happen, a user string should be provided.

LeadCloak also provides its service independently, neither relying on interfacing, nor unaffiliated service providers.

Together with its IP cleansing services, LeadCloak also manages Geolocation, Device Detection, and Landing Page Testing for their users.

Bot, proxy, and VPN management is essential to:

  • Reduce e-commerce website fraud (anti-fraud);
  • Protect your site from automated hacking, like XSS, SQLi, invasions, scanning, app abuse, and others;
  • Shield your website from imposters and content thieves;
  • Prevent the misuse of promotional offers, perpetual sign-ups, affiliate abuse;
  • Disable bots from stealing your content or spamming your site with comments.
  • Enhance traffic through real users. This includes eliminating fake views or clicks or other fraudulent activity (anti-bot detection).
  • Keep trolls at bay, and prevent them from bypassing the site's restrictions.
  • Customize your system to reduce access to your site- prevent password or email change, which helps stop profile hijacking.
  • Personalize the level of protection during a certain time and make necessary adjustments.
  • Combine the tool with additional fraud-tackling services to improve overall results. Certain services do not always revolve around targeting proxy, VPN, or damaging IPs.

LeadCloak has an independent way of operating, without interfacing or relying on third-party systems or related web services.

Aside from its mentioned features, LeadCloak is a go-to provider that serves a few more missions.

Cloaking, for instance, is a useful and necessary tool for many websites.

While it sounds ominous, its goals include:

  • Landing Page Optimization / User-Login Based Content / Actions
  • Geolocation / Browser-Type Targeting / Minimizing Bot Bandwidth Usage
  • Showcasing Behind-the-Wall Content

Tactics used: Cookie Detection, Javascript, User Agent, IP Lookup.

The best way to identify your users (it happens when they refuse the site's cookies), is to check their IP address. This way, you can take them to any page you want.

This is a known trick for many brand moguls, like The New York Times, Amazon, and Google.

Here's a bit on the process:

  • Every time a user loads Google, they will be redirected to their native country version or in case of Facebook, a regional page would be shown in the local language. This also goes for googling products, and on top name-brand websites. As a result, in case of Google, the URL that opens in the search results is different compared to the site users typically land on.
  • Those who boast paywalls, such as Forbes, deliver separate contents to their cached and live website versions. Usually, they use cloaking for ad malfunctions and login tasks. Therefore, users who enable cookies will be the only ones to see pop-up ads.
  • Cloaking also relies on a tool called 'URL rewriting'. Thanks to it, websites provide a summarized and cleaner URL regarding users' browsers. This is mostly used with affiliate landing pages. Affiliate URLs are lengthy and comprised of several parameters. Marketers mostly use these values to encourage dynamics and enforce tracking.

LeadCloak is an IP filtering tool that enhances fraud prevention of all sorts, carried out through high-degree cloaking.

In the late 90s, and 2000s, Cloaking got a bad reputation because many SEO specialists abused the tactic to make sites rank in the past. Rogue SEO users utilized the technique deceptively to show bots keyword-padded content, often fabricated and plagiarized, to boost their site rankings. Nevertheless, in 2011 and 2012, Google put a stop to this trend and enforced nifty algorithm updates - Panda and Penguin respectively.

Even so, Google's new search filters are not penalizing websites that use cloaking, per se. If you are a website operator, focused on boosting the user experience through geolocation and other useful tools- your website is good to go.

Besides the aforementioned usage of LeadCloak, there are tons of other use cases, which we will cover in future releases.


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